When communication works...

At the recent Cannes Lions International Advertising Festival, Leo Burnett in Bahrain was rightly recognised for a very well executed campaign that promots the empowerment of women in Lebanon.

The Khede Kasra campaign shows how something simple - but very creative, clear and effective - can turn into a very powerful piece of agenda setting and opinion shaping communications.

It's the kind of campaign that makes this job worthwhile.